{"id":11278,"date":"2019-05-20T08:00:46","date_gmt":"2019-05-20T12:00:46","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=11278"},"modified":"2019-05-22T13:09:16","modified_gmt":"2019-05-22T17:09:16","slug":"age-of-learning-invested-100-million-in-adventure-academy-a-game-based-learning-mmo","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/age-of-learning-invested-100-million-in-adventure-academy-a-game-based-learning-mmo\/","title":{"rendered":"Age of Learning Invested $100 Million In Adventure Academy, a Game-Based Learning MMO"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/news.elearninginside.com\/game-based-learning-cognitive-load\/\">Game-based learning<\/a> is a concept often applied in so many different ways and settings that it can be difficult to come to <a href=\"https:\/\/news.elearninginside.com\/gamification-vs-game-based-learning-which-is-more-effective\/\">an effective definition of the term<\/a>. But few if any would hesitate to use it to describe Age of Learning\u2019s <a href=\"https:\/\/news.elearninginside.com\/age-of-learning-announces-adventure-academy-a-massive-multiplayer-online-game\/\">new massive multiplayer online (MMO) game<\/a>, Adventure Academy. Game development cost a reported $100 million and involved a team of over 200 programmers, artists, instructional designers, and more. The team&#8217;s collective resume includes work on <i>World of Warcraft, Lord of the Rings Online, Dungeons and Dragons Online, <\/i>and <i>Wildstar.<\/i> Intended for elementary and middle school learners, it went live on May 1. <i>eLearning Inside <\/i>recently got in touch with its creators to find out more about its creation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThis is a really different and innovative new product,\u201d said Alex Galvagni, Adventure Academy\u2019s president of production. \u201cThere\u2019s nothing quite like it in the market, at least nothing at this scale, nothing at this level of investment and nothing that quite captures the modes of technology with game thing and education that we\u2019ve done here.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On its face, the game is much like other MMOs. Each player chooses their own avatars and travels through the wide world (comprised of discrete zones) of <i>Adventure Academy. <\/i>Players have constant opportunities to participate in learning activities. Successful completion of these gives players experience and allows them to level up. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe use a questing format to guide players through the world of <i>Adventure Academy,\u201d <\/i>said Executive Producer and former <i>World of Warcraft <\/i>developer Kevin Beardslee. \u201cThose quests introduce players, get them to know features, etc.\u201d<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">The Next Move After ABCMouse<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">In many ways, <i>Adventure Academy <\/i>marks the next step for Age of Learning following its premiere game, <i>ABCMouse, <\/i>a learning supplement for ages 2-8. While a lot of the learning content looks similar (although it\u2019s upgraded for older learners), <i>ABCMouse <\/i>notably lacks the massive online world of its successor.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIt\u2019s not like this was a direct continuation from <i>ABCMouse<\/i>,\u201d said Senior Vice President of Curriculum and former elementary school teacher Joel Kupperstein. \u201cAt <i>ABCMouse<\/i>, we have a balance between a kind of linear path approach, proceeding step-by-step, and various areas of learning where the user can go anywhere they want to and select any of activities they want to.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WZEPvpgzSS8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe learned so much working with those kids and their usage over the years about what motivates them. We know that the agency and autonomy and freedom kids have really drives their persistence. As we got into thinking about how we can build a product for kids who are older, we knew that a lot of what we had in terms of the design elements of <i>ABCMouse <\/i>needed to be rethought. What motivates them is different, what they care about is different, what they consider engaging is different, and how you build learning content for them is different.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One notable difference between the two games is the social aspect. <i>Adventure Academy <\/i>allows players to interact with each other and complete learning modules together. (Galvagni notes that multiplayer options are currently limited, but many more are coming.)<\/span><\/p>\n<h2>Adventure Academy Taps the Social Aspects of MMOs to Drive Learning<\/h2>\n<p class=\"p1\"><span class=\"s1\">\u201cFrom an educational standpoint, the social aspects of the game are a layer that really lends itself well to accelerated learning outcomes,\u201d Kupperstein said. \u201cWe know that kids learn better\u2014and they\u2019re motivated to learn\u2014when they can work with friends, when they can choose what they want to work on, when they can set their own path. I\u2019m not such a gamer, but we I began to learn more about MMOs from Alex, Kevin, and the team, I realized this is a really powerful tool for tapping into what we know about how kids learn and what keeps them engaged and persistent. So we\u2019re excited to have these social features around.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But socializing in <i>Adventure Academy <\/i>is not mandatory. Parents will have the option to choose between three different levels of chat: not chat whatsoever, prescripted chat, and an open chat.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIt\u2019s open, but it\u2019s heavily moderated,\u201d said Beardslee. \u201cWe have a system that pushes back on anything that is not accepted. It lets users try again. We also have staff continually monitoring this and we\u2019re continually improving filters to make it a safe space.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A good deal of work has gone into the curriculum itself. Beta-testing has been positive so far, but the team has yet to conduct any research on the learning improvements that <i>Adventure Academy <\/i>may or may not bring about. The game developers are hopeful about what those results might be when the testing occurs. <i>ABCMouse <\/i><a href=\"https:\/\/www.ageoflearning.com\/research\/\"><span class=\"s2\">has been tested more extensively<\/span><\/a> and has been found to bring about positive learning outcomes. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The other biggest question remaining is whether\u2014and how quickly\u2014Age of Learning will be able to recoup their $100 million+ investment. But based on Age of Learning previous success, <i>Adventure Academy <\/i>isn\u2019t the moon shot it might look like. <i>ABCMouse <\/i>regularly makes the top of the list for most-downloaded kids apps. In 2016, <i>TechCrunch <\/i><a href=\"https:\/\/techcrunch.com\/2016\/05\/03\/age-of-learning-a-quiet-giant-in-education-apps-raised-150m-at-a-1b-valuation-from-iconiq\/\"><span class=\"s2\">estimated<\/span><\/a> Age of Learning was bringing in annual revenues exceeding $100 million via <i>ABCMouse\u2019s <\/i>$7.95 monthly subscription fee. (<i>Adventure Academy <\/i>costs $9.99\/month or $60\/year.)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cJust like with ABCMouse, we think the best way to deliver this product is with a monetization scheme that appeals to parents,\u201d Galvagni said. \u201cThere are no in-game transactions and no ads. And at the same time, it\u2019s really conducive to learning.\u201d<\/span><\/p>\n<p><em>Media courtesy of Adventure Academy.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game-based learning is a concept often applied in so many different ways and settings that it can be difficult to come to an effective definition of the term. But few if any would hesitate to use it to describe Age of Learning\u2019s new massive multiplayer online (MMO) game, Adventure Academy. Game development cost a reported [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":11352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,3],"tags":[],"class_list":["post-11278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-editors-picks","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Age of Learning Invested $100 Million In Adventure Academy, a Game-Based Learning MMO - eLearningInside News<\/title>\n<meta name=\"description\" content=\"Age of Learning\u2019s new massive multiplayer online game Adventure Academy taps the social aspect of MMOs to drive learning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.elearninginside.com\/age-of-learning-invested-100-million-in-adventure-academy-a-game-based-learning-mmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Age of Learning Invested $100 Million In Adventure Academy, a Game-Based Learning MMO - 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After studying English at McGill University in Montreal, he went to work full time as a freelancer while living abroad in countries such as Greece, New Zealand, and Vietnam. His journalism has been published by CKUT 90.3 FM, Montreal Rampage, Potent, and HNGN. He has also produced a series of audio interviews concerning Canadian poetry for Vallum: Contemporary Poetry. His latest work is Code Burst, a podcast that investigates a free coding bootcamp in the Appalachian region of the U.S. that seeks to retrain ex-coal miners for jobs in the tech industry, along with the promise learning to code offers more broadly. 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