{"id":14099,"date":"2019-09-04T07:28:08","date_gmt":"2019-09-04T11:28:08","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=14099"},"modified":"2019-09-03T17:36:55","modified_gmt":"2019-09-03T21:36:55","slug":"do-webinars-work","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/do-webinars-work\/","title":{"rendered":"Do Webinars Work?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Webinars might be the most flexible and diverse form of online learning available today. They can serve as a technical how-to, a <a href=\"https:\/\/news.elearninginside.com\/how-to-turn-a-mooc-into-an-engaging-marketing-vehicle\/\">marketing vehicle<\/a>, a networking function, a way to keep learners up to date, or more. To learners, webinars might range from an exciting learning opportunity to an annoying pill to swallow. So &#8211; what does the research say?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Two researchers from the Deggendorf Institute of Technology\u2014Professor Andreas Gegenfurtner and master\u2019s candidate Christian Ebner\u2014recently conducted a meta analysis of existing research on webinars. They wanted to know how learning via webinar compared to face-to-face and asynchronous online courses, both for learning outcomes and student satisfaction. Their work was published on September 3 in <i>Frontiers in Education.<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Webinars have not been widely studied with rigorous methods. The researchers set out to identify articles that they could use to compile learning data about the modality. Their criteria went as follows: studies needed to measure learning outcomes and satisfaction, and state their sample size, mean, and standard deviation. Or, at least they needed to be able to determine those from the data presented. They looked at everything from peer-reviewed journals, monograms, unpublished dissertations, conference reports, and book chapters.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">After all was said and done, the researchers found just five articles that hit the mark. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">How Do Webinars Compare to Asynchronous Online and Face-to-Face Learning?<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">The researchers then ran a statistical analysis to compile the data. They were able to compare data from webinars with face-to-face and online asynchronous learning. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Their analysis revealed such small differences between learning outcomes and satisfaction between the modalities that they were almost not statistically significant. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Face-to-face instruction was found to deliver roughly equal learning effects as webinars, while online asynchronous instruction appeared somewhat worse. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIn terms of effectiveness with regard to student satisfaction,\u201d the authors write, \u201ctraditional face-to-face learning seemed to have the strongest impact, followed by webinar instruction. Again, the asynchronous learning environment was inferior\u2014if only marginally\u2014to synchronous webinars.\u201d<\/span><\/p>\n<h2>&#8220;Roughly Equal in Outcome&#8221;<\/h2>\n<p class=\"p1\"><span class=\"s1\">But again, these differences were very slight. The authors conclude, writing, \u201cAs the three compared learning modalities were all roughly equal in their outcome (learning and satisfaction), the use of each one of them may be justified without greater concern for major negative downsides.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In other words, the effects of each were so similar, one should go with whichever is most convenient. But these findings come with a caveat.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There was one main limitation with this study: sample size. There were only five studies that made the grade and, collectively, they compiled results from just 381 learners total. On average, just 37 students went through the webinar tested in each study. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It\u2019s clear that more information might benefit those contemplating putting webinars to work.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also, these webinars were often focused on the medical field. It appears that none were used as marketing vehicles. Even less, therefore, is known about webinars in the business sphere. While there\u2019s no shortage of blog posts or thought leader-style articles on the subject, this literature does not exactly present vetted data. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It does appear that webinars have the ability to hold their own in terms of learner engagement compared to other media. But much is still unknown about these short, informative webcasts.<\/span><\/p>\n<p>Read the full article <a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/feduc.2019.00092\/full#B42\">here<\/a>.<\/p>\n<p><em>Featured Image: Annie Spratt, Unsplash.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars might be the most flexible and diverse form of online learning available today. They can serve as a technical how-to, a marketing vehicle, a networking function, a way to keep learners up to date, or more. To learners, webinars might range from an exciting learning opportunity to an annoying pill to swallow. So &#8211; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-14099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-editors-picks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Webinars Work? - eLearningInside News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.elearninginside.com\/do-webinars-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Webinars Work? - eLearningInside News\" \/>\n<meta property=\"og:description\" content=\"Webinars might be the most flexible and diverse form of online learning available today. 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