{"id":14219,"date":"2019-10-01T11:00:59","date_gmt":"2019-10-01T15:00:59","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=14219"},"modified":"2019-09-30T11:51:58","modified_gmt":"2019-09-30T15:51:58","slug":"knowable-wants-to-bring-online-learning-to-the-podcast-format","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/knowable-wants-to-bring-online-learning-to-the-podcast-format\/","title":{"rendered":"Knowable Wants to Bring Online Learning to the Podcast Format"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The field of online education has long been dominated by a <a href=\"https:\/\/news.elearninginside.com\/multimedia-elearning-four-tips-boost-retention-avoid-overload\/\">mix of media<\/a>. Whether synchronous or flexible, long or short, paid or free, most courses deliver their content via audio, visual, and digital print formats. But these courses also involve heavy screen time, and might not be ideal for certain types of learning. A new startup, Knowable, believes there\u2019s an appetite for high-quality audio-only courses. The company announced their launch on October 1 with three courses that fall somewhere between the podcast and audiobook format. The launch has been supported by a seed funding round of $3.75 million led by Andreesen Horowitz and joined by Upfront Ventures, First Round Capital, and Initialized Capital. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The classes are something like a MasterClass offering in podcast format. The titles include \u201cLaunch a Startup,\u201d \u201cStart a Podcast,\u201d and \u201cSleep Better Tonight.\u201d <\/span><span class=\"s1\">Courses will stretch between four and eight hours and be available via iOS, Android, and web app. <\/span><\/p>\n<h2>Knowable Provides &#8216;Prismatic&#8217; Course Design in Podcast Format<\/h2>\n<p class=\"p1\"><span class=\"s1\">But instead of one celebrity instructor, each course draws from the expertise of various individuals and professionals from a given field. Instructors for the startup how-to include Reddit co-founder Alexis Ohanian (who also happened to co-found of Knowable\u2019s investment partner, Initialized Capital). <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Knowable\u2019s \u201cStart a Podcast\u201d course includes instruction from comedian and <i>How Did this Get Made <\/i>host Paul Scheer and Jack Shapiro, the founder of RadioPublic and PRX. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe started working on Knowable because we love podcasts and audiobooks,\u201d said co-founder Alex Benzer over the phone. &#8220;We also love learning new things. So we wanted to see if we could have the podcast make more sense for education.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The founders describe their approach to their courses as \u201cprismatic.\u201d Once they settle on a topic, they enlist help from experts in the field, journalists, and freelance writers. Benzer, who has founded numerous startups, including Vidme, wrote the outline of the course on startups himself. Knowable staff have experience working at <i>NPR, The Washington Post, <\/i>MasterClass, and <i>Vice. <\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWhen developing the course topic, we consider whether there\u2019s a clear sense of a personal return on investment,\u201d Benzer said. \u201cIs the student really going to feel like they&#8217;re able to do something new, or accomplish a goal that they have after listening to the course? And we&#8217;re also focusing on topics where there are clear signs of demand, high search volume on other platforms, and other external signals like that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThirdly, we&#8217;re focused on topics that we think are interesting, and things that we can easily imagine other people getting excited about. On a personal level, we&#8217;re excited about supporting entrepreneurial endeavors and helping people be more creative.\u201d<\/span><\/p>\n<h2>The Company Hopes to Expand Learning with Other Features<\/h2>\n<p class=\"p1\"><span class=\"s1\">Beyond course design, Knowable has plans to develop additional features that will bring their offerings beyond what is currently available in the medium. The founders discussed plans to explore using microphone enabled ear buds for learners to take notes, and to build out social features so learners can interact with one another. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For now, Knowable courses are available for sale individually, but as their catalogue expands, the company has plans to include subscription options as well. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With this venture, the company is heading into somewhat uncharted waters, and they expect to adapt accordingly as they move forward.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThis is an audio product,\u201d said Knowable\u2019s Head of Business Development Ryan Duffy. \u201cIt&#8217;s not really a podcast company, nor is it an audiobook product. We&#8217;re somewhere in between, or maybe one step deeper. We&#8217;re trying to create a relatively new format. There&#8217;s not anything else quite like Knowable on the market today. And while we&#8217;re building off of the growth and the interest in audio, audiobooks, and podcasting, we&#8217;re trying to create a more immersive and closed-ended experiences. There&#8217;s a lot of great free content in the podcast space that is educational and informative. But it&#8217;s sometimes hard to find, and it&#8217;s often open-ended. We&#8217;re trying to create programming that\u2019s more approachable and easier to access. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThat also comes with additional material to create a more robust learning experience for students. With a podcast, you\u2019re not going to get a downloadable textbook. You&#8217;re not going to get discounts on related services, you&#8217;re not going to get access for a friend to learn along with you. We&#8217;re trying to create bespoke and personalized experiences that make education through audio more fun and more accessible to people.\u201d<\/span><\/p>\n<p><em>Media courtesy of Knowable.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The field of online education has long been dominated by a mix of media. Whether synchronous or flexible, long or short, paid or free, most courses deliver their content via audio, visual, and digital print formats. But these courses also involve heavy screen time, and might not be ideal for certain types of learning. A [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,4,3],"tags":[],"class_list":["post-14219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-industry-news","category-interviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knowable Wants to Bring Online Learning to the Podcast Format - eLearningInside News<\/title>\n<meta name=\"description\" content=\"Knowable, which provides online learning in podcast form, launched on October 1 with $3.75 M in seed funding led by Andreesen Horowitz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.elearninginside.com\/knowable-wants-to-bring-online-learning-to-the-podcast-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knowable Wants to Bring Online Learning to the Podcast Format - eLearningInside News\" \/>\n<meta property=\"og:description\" content=\"Knowable, which provides online learning in podcast form, launched on October 1 with $3.75 M in seed funding led by Andreesen Horowitz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.elearninginside.com\/knowable-wants-to-bring-online-learning-to-the-podcast-format\/\" \/>\n<meta property=\"og:site_name\" content=\"eLearningInside News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elearninginside\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-01T15:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2019\/10\/phones-with-logo-realistic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henry Kronk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@henry_kronk\" \/>\n<meta name=\"twitter:site\" content=\"@elearninginside\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Kronk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/\"},\"author\":{\"name\":\"Henry Kronk\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/#\\\/schema\\\/person\\\/1e85c04cd7c6505413ccb5e4cc7a72f7\"},\"headline\":\"Knowable Wants to Bring Online Learning to the Podcast Format\",\"datePublished\":\"2019-10-01T15:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/\"},\"wordCount\":767,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.elearninginside.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/phones-with-logo-realistic.jpg\",\"articleSection\":[\"Articles\",\"Industry News\",\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/\",\"url\":\"https:\\\/\\\/news.elearninginside.com\\\/knowable-wants-to-bring-online-learning-to-the-podcast-format\\\/\",\"name\":\"Knowable Wants to Bring Online Learning to the Podcast Format - 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After studying English at McGill University in Montreal, he went to work full time as a freelancer while living abroad in countries such as Greece, New Zealand, and Vietnam. His journalism has been published by CKUT 90.3 FM, Montreal Rampage, Potent, and HNGN. He has also produced a series of audio interviews concerning Canadian poetry for Vallum: Contemporary Poetry. His latest work is Code Burst, a podcast that investigates a free coding bootcamp in the Appalachian region of the U.S. that seeks to retrain ex-coal miners for jobs in the tech industry, along with the promise learning to code offers more broadly. 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