{"id":14580,"date":"2019-12-11T07:17:48","date_gmt":"2019-12-11T12:17:48","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=14580"},"modified":"2019-12-12T08:40:51","modified_gmt":"2019-12-12T13:40:51","slug":"how-pechakucha-evolved-a-unique-presentation-style-from-format-to-event-series-to-brand","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/how-pechakucha-evolved-a-unique-presentation-style-from-format-to-event-series-to-brand\/","title":{"rendered":"How PechaKucha Evolved A Unique Presentation Style from Format to Event Series to Brand"},"content":{"rendered":"

Most have neither heard of nor attended a PechaKucha (pronounced peCHAKscha) event. But for the roughly 3 million people from over 1200 cities around the world who have, they\u2019re a treasured cultural phenomenon. After being developed as a concept by Tokyo-based architects in 2003, the presentation style and events have spread around the world primarily via grassroots networks. A company<\/a> was formed to support and grow this community just last year.<\/p>\n

\u201cPechaKucha has been this organically growing community,\u201d said company co-founder and CEO Sean Smyth over the phone. \u201cPeople hear about it, and then they bring it to their city. These events are full of creative people. They introduce you to more creative people. It\u2019s just a fun community to be a part of.\u201d<\/p>\n

At its root, PechaKucha is a way to tell a story. The term is Japanese for \u2018chit chat.\u2019 The format involves a speaker giving a presentation aided by 20 slides that each last exactly 20 seconds long. These slides might contain images, text, video, or audio.<\/p>\n

Invented in 2003, PechaKucha Has Spread Primarily Through Word-of-Mouth<\/h2>\n

Architects Astrid Klein and Mark Dytham developed the concept in 2003 after attending one-too-many terrible powerpoint presentations. They were too long. Slides were burdened by too much text. In worst case scenarios, Comic Sans was involved.<\/p>\n

So they began a PechaKucha event series in Tokyo and invited anyone and everyone to both attend and present. This open spirit helped spread PechaKucha, and soon, others began holding their own local events.<\/p>\n

\u201cIt turned into this event series, very much like TED, but more organically driven,\u201d Smyth said. \u201cAnybody can speak. You don’t have to be an expert in some field. You don\u2019t have to be some kind of known luminary.\u00a0If you have a passion, you can get up and talk.”<\/p>\n

They also don\u2019t have much production. They go down in community centers, schools, bars, parks, or other public spaces. Most are low-cost or free.<\/p>\n

\"PechaKucha
PechaKucha night in Ubud, Indonesia. Courtesy of PechaKucha.<\/figcaption><\/figure>\n

For fifteen years, PechaKucha events grew and spread around the world. In just the past few months, Bermuda hosted<\/a> its 28th PechaKucha series. PechaKucha nights were held in Stillwater, Oklahoma<\/a>; Kunming, China<\/a>; Waldoboro, Maine<\/a>; Quilpue, Chile<\/a>; Pennicton, British Columbia<\/a>; Honolulu<\/a>; Burlington, Vermont<\/a>; Quebec City<\/a>; and many more.<\/p>\n

PechaKucha has been employed widely at conferences, businesses, social organizations, and schools. Teachers have used it to teach digital storytelling<\/a>, deliver occupational safety training<\/a>, and foster public speaking<\/a>.<\/p>\n

With this scale of international interest and engagement, it soon became clear that PechaKucha could use some kind of centralized support.<\/p>\n

Developing a Company and Brand from a Presentation Format<\/h2>\n

Smyth had met Mark Dytham and Astrid Klein a few years back.\u00a0\u201cWe were talking about how the community just kept wanting more, and how people outside the community would hear about it into their school or their business,\u201d Smyth said.\u00a0\u201cI spent a lot of time last year just trying to understand and dissect how we could support ourselves. Quickly, I got to a point where I realized that it’s less about us defining what we’re doing and more about just creating a platform for people to use.\u201d<\/p>\n

A basic PechaKucha website had existed for a few years, but it was in need of an update. So Smyth and his team began building a platform to author and host PechaKucha presentations. Their tools now let anyone upload their slides and multimedia at no cost to the user. They also established an online library where people can store and share their completed presentations.<\/p>\n

\"PechaKucha
PechaKucha Night in Chicago. Media courtesy of PuchaKucha.<\/figcaption><\/figure>\n

That was great for the community. But it wasn\u2019t bringing in any revenue. Then the Ah-Ha moment came.<\/p>\n

Smyth realized that many PechaKucha enthusiasts wanted to use the format widely. But not everyone wanted to make their presentations available to the public. What\u2019s more, in primary and secondary schools\u2014where the format gets a lot of use\u2014there are data privacy laws in place to protect the identities of minors.<\/p>\n

So Smyth and his company created a sort of freemium model by which third parties could pay to use the platform without sharing what they create.<\/p>\n

Free to Share<\/h2>\n

\u201cIf you’re willing to let whatever you create be seen by anybody, then the service is free,\u201d Smyth said. \u201cBut if you want to create a private event or a private presentation, then that’s where our software package comes into play.<\/p>\n

\u201cWe’ve seen a lot of schools and teachers who want to get their students making PechaKucha presentations, but they may not want to make them publicly available. It\u2019s the same for businesses. They may not want to have everything that they’re doing internally exposed.\u201d<\/p>\n

This expansion of the platform and services was widely welcomed by the community. Smyth hopes that, with business structures promoting PechaKucha, it will continue to expand.<\/p>\n

\u201cI think everyone got to the point where we understood that this is a community,\u201d Smyth said. \u201cWe’ve had about 3 million people go to our events over 16 years. We have become kind of big. But we\u2019re still just scratching the surface when it comes to being a mainstream brand and concept.<\/p>\n

\u201cWe\u2019re ready to take that next step. And we\u2019ve received a lot of support to do that. Most of our business is actually coming from the community. You know, someone goes to a PuchaKucha event. They like it. They love it. They bring it to their school, they bring it to their business, and then introduce it to more people. Even today, a friend of mine texted me about this big company event he\u2019s going to. It was brought up there that people spend so much time preparing their [non-PechaKucha] presentations and delivering them. But they don’t spend enough time actually listening to each other and talking. PechaKucha is a way around that.\u201d<\/p>\n

Media Courtesy of PechaKucha.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Most have neither heard of nor attended a PechaKucha (pronounced peCHAKscha) event. But for the roughly 3 million people from over 1200 cities around the world who have, they\u2019re a treasured cultural phenomenon. After being developed as a concept by Tokyo-based architects in 2003, the presentation style and events have spread around the world primarily […]<\/p>\n","protected":false},"author":11,"featured_media":14581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6,3],"tags":[],"class_list":["post-14580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-editors-picks","category-interviews"],"yoast_head":"\nHow PechaKucha Evolved A Unique Presentation Style from Format to Event Series to Brand - eLearningInside News<\/title>\n<meta name=\"description\" content=\"Millions have used the PechaKucha 20-20 presentation style. 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After studying English at McGill University in Montreal, he went to work full time as a freelancer while living abroad in countries such as Greece, New Zealand, and Vietnam. His journalism has been published by CKUT 90.3 FM, Montreal Rampage, Potent, and HNGN. He has also produced a series of audio interviews concerning Canadian poetry for Vallum: Contemporary Poetry. His latest work is Code Burst, a podcast that investigates a free coding bootcamp in the Appalachian region of the U.S. that seeks to retrain ex-coal miners for jobs in the tech industry, along with the promise learning to code offers more broadly. Email: henry@elearninginside.com","sameAs":["https:\/\/news.elearninginside.com","https:\/\/x.com\/henry_kronk"],"url":"https:\/\/news.elearninginside.com\/author\/henry\/"}]}},"_links":{"self":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/14580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/comments?post=14580"}],"version-history":[{"count":6,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/14580\/revisions"}],"predecessor-version":[{"id":14609,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/14580\/revisions\/14609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/media\/14581"}],"wp:attachment":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/media?parent=14580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/categories?post=14580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/tags?post=14580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}