{"id":15180,"date":"2020-03-31T16:42:38","date_gmt":"2020-03-31T20:42:38","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=15180"},"modified":"2020-04-01T11:37:16","modified_gmt":"2020-04-01T15:37:16","slug":"mcgraw-hill-cengage-merger-faces-uk-and-us-headwinds","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/mcgraw-hill-cengage-merger-faces-uk-and-us-headwinds\/","title":{"rendered":"McGraw-Hill Cengage Merger Faces UK and US Headwinds"},"content":{"rendered":"<p>On March 30, the uphill battle education publishers McGraw-Hill and Cengage have been fighting to complete a merger got a little steeper. The U.K.\u2019s Competition and Markets Authority (CMA) ruled that the companies\u2019 proposal to sell off a number of their current holdings <a href=\"https:\/\/assets.publishing.service.gov.uk\/media\/5e7e140de90e0706ead5f59f\/Mcgraw_hill_Cengage_decision_to_refer.pdf\">was not sufficient to maintain competition<\/a>. As a result, the CMA did not extend their blessing for the merger to move ahead.<\/p>\n<p>Earlier in March, two members of the U.S. House Antitrust Subcommittee, Chairman David Cicilline of Rhode Island and Commerce Chair Jan Schakowsky of Illinois,\u00a0<a href=\"https:\/\/cicilline.house.gov\/press-release\/cicilline-schakowsky-urge-doj-scrutiny-college-textbook-giants%E2%80%99-mega-merger\">wrote a letter<\/a> to the Justice Department\u2019s Antitrust Division asking for increased scrutiny over the deal.<\/p>\n<h2>Divestments Are Inevitable. Without, the Combined Cengage and McGraw-Hill Would Control Over 40% of the College Textbook Market.<\/h2>\n<p>Cengage and McGraw-Hill, the second and third largest college textbook publishers behind Pearson, <a href=\"https:\/\/news.elearninginside.com\/cengage-and-mcgraw-hill-enter-into-all-stock-merger-agreement\/\">announced intentions to merge on May 1, 2019<\/a>.<\/p>\n<p>The major concern with the deal\u2014like any merger\u2014is that it will consolidate a given market to such an extent that the newly formed entity will act as a monopoly and be able to eliminate other competition.<\/p>\n<p>Student and open market advocacy groups <a href=\"https:\/\/news.elearninginside.com\/advocates-warn-about-a-potential-facebook-of-higher-education-with-mcgraw-hill-cengage-merger-data-collection\/\">began protesting the intended merger over the summer<\/a>. Citing recent shareholder reports, the group Open Markets argued that the combined company\u2014which is intended to be known as McGraw Hill\u2014<a href=\"https:\/\/news.elearninginside.com\/pushback-against-cengage-and-mcgraw-hill-merger-what-is-at-stake-and-what-comes-next\/\">would control 41% of the college textbook market<\/a>. Precedent in the U.S. has blocked mergers that would consolidate 30% or more of a given market.<\/p>\n<figure id=\"attachment_15181\" aria-describedby=\"caption-attachment-15181\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15181\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/03\/47908141461_1cb4e2e78b_b.jpg\" alt=\"The old McGraw-Hill building in Manhattan. The company no longer occupies it.\" width=\"750\" height=\"563\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/03\/47908141461_1cb4e2e78b_b.jpg 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/03\/47908141461_1cb4e2e78b_b-300x225.jpg 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/03\/47908141461_1cb4e2e78b_b-768x576.jpg 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/03\/47908141461_1cb4e2e78b_b-230x174.jpg 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-15181\" class=\"wp-caption-text\">The old McGraw-Hill building in Manhattan. The company no longer occupies it. Brechtbug, Flickr.<\/figcaption><\/figure>\n<p>The proposed merger is all the more concerning to higher education stakeholders because incumbent major textbook publishers have dramatically raised costs in recent years. Between 2006 and 2016, <a href=\"https:\/\/news.elearninginside.com\/rising-cost-textbooks-feverish-student-pirgs-say-open-educational-resources-cure\/\">the cost of textbooks rose at four times the rate of inflation<\/a>.<\/p>\n<p>Like many other mergers in the past (both in the publishing industry and elsewhere), Cengage and McGraw-Hill have proposed selling their assets in specific areas where they directly compete to maintain market competition.<\/p>\n<h2>Oversight in the US and the UK<\/h2>\n<p>The U.K.\u2019s CMA decision related specifically to this proposal. In previous discussions, Cengage and McGraw-Hill had identified 51 market niches in which they competed directly. They had proposed to the CMA that they sell global assets relating to 42 of the 51 subsections, along with regional assets in eight other areas.<\/p>\n<p>In response, CMA Senior Director of Mergers Joel Bamford <a href=\"https:\/\/assets.publishing.service.gov.uk\/media\/5e7e140de90e0706ead5f59f\/Mcgraw_hill_Cengage_decision_to_refer.pdf\">wrote<\/a>, \u201cthe CMA has material doubts that the Proposed Undertakings would effectively remedy the competition concerns identified.\u201d<\/p>\n<p>In their <a href=\"https:\/\/cicilline.house.gov\/sites\/cicilline.house.gov\/files\/Cengage-McGraw%20Hill%20Letter%20-%203.10.20%20-%20Final.pdf\">March 10 letter<\/a>, Representatives Cicilline and Schakowsky raised similar issues, but also posed additional ones. They expressed concern that the merger would put more student data into the hands of one company. This would not only pose a bigger target to cybercriminals, it would also potentially give the proposed entity \u201can insurmountable lead in the development of machine learning tools for higher education.\u201d<\/p>\n<p>The representatives conclude, writing, \u201cit appears that the proposed Cengage-McGraw-Hill merger will significantly reduce competition in the college textbook market, creating a duopoly that may increase the financial burden on American students, jeopardize their privacy, and unduly influence their education. Accordingly, we respectfully request that the Antitrust Division closely scrutinize this merger to ensure that it does not result in harm to competition or students and their families.\u201d<\/p>\n<p>Though originally forecasting the deal to close by the end of March, the companies revised that outlook in their <a href=\"https:\/\/cf-store.widencdn.net\/cengage\/d\/5\/1\/d5118507-4766-48f4-90ed-b4ac7ce3c77f.pdf?response-content-disposition=inline;%20filename=%22Q3-FY20-Investor-Financials-FINAL-_.pdf%22&amp;response-content-type=application\/pdf&amp;Expires=1585694842&amp;Signature=CrR8UfkcigY7YjfsoDNDF7ACvVSbHmP39DaCg~I3LaBUn9sNvLlyMTA~cMR1MjcgH~WQZps6asCr5XhPio8ZCBryBXZ28bvhspBlZHwOgObT1~02gftK0S-AecKkXBrBejy9VD3tnRV57YOsu7vrzqLkbpMRf1j6-o1vQqYWFfVbppz7q0MisTkuNzZNpz5X-b1BF1q8qfONM3jOZAY5iKEl26QiPP4CKR2UfJMw7HBR5QFr7s5XtgjhGm1lMf27XmyXH~FgWgvc4TxDiDcusVLX61o9hx7oK-SDAUT4VxFNYE0TsDvtAfUifmQ~h33r4ywNCNFqGy5hZbMnG~JLUg__&amp;Key-Pair-Id=APKAJD5XONOBVWWOA65A\">February FY Q3 investor report<\/a> to May 1.<\/p>\n<p><em>Featured Image: Wikimedia Commons.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 30, the uphill battle education publishers McGraw-Hill and Cengage have been fighting to complete a merger got a little steeper. The U.K.\u2019s Competition and Markets Authority (CMA) ruled that the companies\u2019 proposal to sell off a number of their current holdings was not sufficient to maintain competition. As a result, the CMA did [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-15180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McGraw-Hill Cengage Merger Faces UK and US Headwinds - eLearningInside News<\/title>\n<meta name=\"description\" content=\"The proposed Cengage and McGraw-Hill merger was already delayed to May. 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After studying English at McGill University in Montreal, he went to work full time as a freelancer while living abroad in countries such as Greece, New Zealand, and Vietnam. His journalism has been published by CKUT 90.3 FM, Montreal Rampage, Potent, and HNGN. He has also produced a series of audio interviews concerning Canadian poetry for Vallum: Contemporary Poetry. His latest work is Code Burst, a podcast that investigates a free coding bootcamp in the Appalachian region of the U.S. that seeks to retrain ex-coal miners for jobs in the tech industry, along with the promise learning to code offers more broadly. Email: henry@elearninginside.com","sameAs":["https:\/\/news.elearninginside.com","https:\/\/x.com\/henry_kronk"],"url":"https:\/\/news.elearninginside.com\/author\/henry\/"}]}},"_links":{"self":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/15180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/comments?post=15180"}],"version-history":[{"count":8,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/15180\/revisions"}],"predecessor-version":[{"id":15193,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/posts\/15180\/revisions\/15193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/media\/15182"}],"wp:attachment":[{"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/media?parent=15180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/categories?post=15180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.elearninginside.com\/wp-json\/wp\/v2\/tags?post=15180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}