{"id":15664,"date":"2020-07-23T09:51:32","date_gmt":"2020-07-23T13:51:32","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=15664"},"modified":"2021-03-01T11:45:26","modified_gmt":"2021-03-01T16:45:26","slug":"american-edtech-unicorns-have-surged-in-2020-what-do-they-tell-us-about-the-sector","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/american-edtech-unicorns-have-surged-in-2020-what-do-they-tell-us-about-the-sector\/","title":{"rendered":"American Edtech Unicorns Have Surged in 2020. What Do They Tell Us About the Sector?"},"content":{"rendered":"<p>What\u2019s in a unicorn? When Cowboy Ventures founder Aileen Lee coined the term in 2013, the world had only 39 startups valued at $1 billion or more. Today, CB Insights <a href=\"https:\/\/www.cbinsights.com\/research-unicorn-companies\">counts 465<\/a>. Back in 2018, Quartz\u2019s Alison Griswold <a href=\"https:\/\/qz.com\/1510648\/why-do-we-still-call-billion-dollar-startups-unicorns\/\">described them<\/a> as a \u201csizable herd.\u201d Though the status may be diluted, startups that grow a horn certainly capture our imaginations. And as the folks at Embroker <a href=\"https:\/\/www.embroker.com\/blog\/unicorn-startups\/\">write<\/a>, \u201cwe can still look at the herd as a whole to pick out patterns.\u201d So: what patterns can we glean from American edtech unicorns?<\/p>\n<p>The answer would be incomplete without a qualification regarding the pandemic.<\/p>\n<p>EdSurge\u2019s Rebecca Koenig <a href=\"https:\/\/www.edsurge.com\/news\/2020-06-11-the-post-pandemic-outlook-for-edtech\">said it best<\/a>: \u201cFor the edtech industry, the pandemic poses a paradox.\u201d On the one hand, schools, families, and organizations need digital learning tools and resources now more than ever. On the other hand, unemployment is ramping up and budgets are getting slashed.<\/p>\n<p>When the pandemic broke out, many (<a href=\"https:\/\/news.elearninginside.com\/will-edtech-weather-the-post-coronavirus-recession\/\">including us<\/a>) speculated about how it would affect the edtech industry. It\u2019s too early to come to solid conclusions. But in recent weeks, signs of strong vitality have emerged. Q2, which sees the end of the school year, is normally quiet in the sector. But between April and July, the sector ushered in two new unicorns: <a href=\"https:\/\/news.elearninginside.com\/quizlet-signs-30-million-series-c-at-1-bn-valuation\/\">Quizlet<\/a> and the Canadian startup ApplyBoard. The previous quarter brought forth two more: Course Hero and Udemy. U.S. edtech set a 2020 venture round record in the month of July\u2014<a href=\"https:\/\/www.edsurge.com\/news\/2020-07-17-coursera-raises-130-million-as-colleges-turn-to-online-courses-for-the-fall\">twice<\/a>. We\u2019re taking the opportunity to look at American edtech unicorns to see what they say about the sector at large.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Edtech\u2019s newest unicorn, ApplyBoard, lands $1.4B valuation with fresh funding <a href=\"https:\/\/t.co\/52zvKdY5qk\">https:\/\/t.co\/52zvKdY5qk<\/a><\/p>\n<p>&mdash; Jeremy Foxx (@jeremydfoxx) <a href=\"https:\/\/twitter.com\/jeremydfoxx\/status\/1285031712960000001?ref_src=twsrc%5Etfw\">July 20, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Who Are the American Edtech Unicorns?<\/h2>\n<p>The first step is checking which startups have horns of bone and which of painted wood. Some sources erroneously attribute unicorn status to edtech startups like ExecOnline and Voxy. It\u2019s not that they aren\u2019t close, but they\u2019re not there yet. See <a href=\"https:\/\/start.askwonder.com\/insights\/edtech-unicorns-j6rr8ic2h\">analysis<\/a> done by AskWonder (and reference CB Insights) for more.<\/p>\n<p>Then, many startups have feet in different industries. For example, Roblox has a valuation of $4 billion. The company provides an online gaming platform complete with game-authoring capabilities. Many use it for educational purposes. But others don\u2019t.<\/p>\n<p>We recognize unicorn status in the following eight American edtech startups (listed in alphabetical order):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15668 size-full\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/aofl_logo_thumbnail.jpg\" alt=\"age of learning logo\" width=\"252\" height=\"180\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/aofl_logo_thumbnail.jpg 252w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/aofl_logo_thumbnail-90x63.jpg 90w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong>Age of Learning (valued at $1 billion in 2016)<\/strong><\/h4>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15669\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Course_hero_logo-150x150.png\" alt=\"course hero logo\" width=\"483\" height=\"100\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Course_hero_logo-300x62.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Course_hero_logo-768x159.png 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Course_hero_logo.png 777w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/h3>\n<h4 style=\"text-align: center;\"><strong>Course Hero ($1.1 billion valuation in 2020)<\/strong><\/h4>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15670\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Coursera-logo-square-150x150.png\" alt=\"coursera logo\" width=\"200\" height=\"200\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Coursera-logo-square-150x150.png 150w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Coursera-logo-square-300x300.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Coursera-logo-square.png 600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/h3>\n<h4 style=\"text-align: center;\"><strong>Coursera ($1 billion in 2019, increased to $2.5 billion with 2020 Series F)<\/strong><\/h4>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15671\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/duolingo_2018_logo_social-150x150.png\" alt=\"duolingo logo\" width=\"200\" height=\"200\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/duolingo_2018_logo_social-150x150.png 150w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/duolingo_2018_logo_social-300x300.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/duolingo_2018_logo_social.png 509w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/h3>\n<h4 style=\"text-align: center;\"><strong>Duolingo ($1.5 billion in 2019)<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15672\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/guild_0-150x150.png\" alt=\"guild education logo\" width=\"286\" height=\"150\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/guild_0-300x158.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/guild_0-1024x538.png 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/guild_0-768x403.png 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/guild_0.png 1200w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong>Guild Education ($1 billion in 2019)<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15675 aligncenter\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-150x150.png\" alt=\"quizlet logo\" width=\"263\" height=\"120\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-300x137.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-1024x468.png 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-768x351.png 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-1536x702.png 1536w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/Quizlet_Logo-2048x936.png 2048w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong>Quizlet ($1 billion in 2020)<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15673\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-150x150.png\" alt=\"udacity logo\" width=\"200\" height=\"105\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-300x158.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-1024x538.png 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-768x403.png 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-1536x806.png 1536w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/udacity-2048x1075.png 2048w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong>Udacity ($1 billion in 2015)<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15674 aligncenter\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/default-meta-image-150x150.png\" alt=\"udemy logo\" width=\"396\" height=\"120\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/default-meta-image-300x91.png 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/default-meta-image-768x233.png 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/default-meta-image.png 928w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong>Udemy ($2 billion in 2020)<\/strong><\/h4>\n<h2>How Do these Companies Stack Up?<\/h2>\n<p>What can we learn from these American edtech unicorns? To begin at 30,000 feet, the $1 billion+ valuations came in the last year and a half for all but two of them. But only two received their valuations after the outbreak of the coronavirus. Most have just barely cleared the threshold.<\/p>\n<p>The eldest\u2014Quizlet\u2014was founded in 2005, while Guild Education is the youngest, launching in 2015.<\/p>\n<p>Among them, most have raised a total of between roughly $150 million to $250 million (according to Crunchbase). Coursera has raised the most with $486.1 million. Course Hero has raised the least, with $27.4 million.<\/p>\n<p>Zooming in, 2.5 are former MOOC providers (some place Udemy in this category), two provide study resources, two provide a peer-to-peer platform, four broker connections between learners and institutions or companies, and two gamify learning. With one exception, all have strong momentum going for them.<\/p>\n<h2>MOOCs Can\u2019t Monetize?<\/h2>\n<p>Journalists and researchers have declared MOOCs (massive open online courses) to be dead <a href=\"https:\/\/www.wired.com\/insights\/2014\/08\/moocs-are-dead-long-live-the-mooc\/\">over<\/a> and <a href=\"https:\/\/www.chronicle.com\/article\/moocs-are-dead-long-live-online-higher-education\/\">over<\/a> and <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/01587919.2020.1727289\">over<\/a> again. True, <a href=\"https:\/\/news.elearninginside.com\/mooc-expert-fiona-hollands-makes-a-suggestion-and-a-prediction\/\">they have transformed significantly<\/a> since they gained a huge amount of hype in 2012 with the launch of Coursera, edX, and Udacity. But it would be more accurate to say that, as Fast Company\u2019s Neal Ungerleider <a href=\"https:\/\/www.fastcompany.com\/3051365\/edutechs-monetization-problem\">put it in 2015<\/a>, \u201cIt\u2019s damn hard to make money from MOOCs.\u201d But that doesn\u2019t mean you can\u2019t attract investors.<\/p>\n<p>Coursera has both the highest valuation at the table and has raised the most amount of VC funding. It also began discussions for its latest funding round in May in the middle of the pandemic. One thing that tipped the scales was making its Coursera for Campus\u2014an institution-wide service package\u2014<a href=\"https:\/\/news.elearninginside.com\/coursera-is-giving-college-students-free-access-to-courses-professional-certificates-and-more\/\">available for free during the spring semester<\/a>. Users went from 30 paying customers to over 10,000 institutions this spring. While\u00a0<a href=\"https:\/\/news.elearninginside.com\/coursera-for-business-announces-100-yoy-growth\/\">it was already big in edtech<\/a>, Coursera is poised to ride a tidal wave of institutions needing online learning expertise.<\/p>\n<p>Udacity, meanwhile, <a href=\"https:\/\/news.elearninginside.com\/is-udacity-in-trouble\/\">has been heading in the other direction for years<\/a>. Their latest funding round, a Series D of $105 million, came in 2015. By 2018, they had spent most of the funds they had raised and have been forced to layoff nearly half their staff in the past two years. While they opened up some free training during March and even signed a deal to train U.S. Air Force service members in July, it appears their more expensive and intensive nanodegree product has not led to the same outcomes as Coursera\u2019s stackable courses, certificates, and degrees.<\/p>\n<h2>Users Teaching Users<\/h2>\n<p>Udemy, Course Hero, and Quizlet represent the peer-to-peer Web 2.0 platform model among the American edtech unicorns. Each boasts a massive user base.<\/p>\n<p>Quizlet hosts user-generated study resources and flashcards. As of their <a href=\"https:\/\/news.elearninginside.com\/quizlet-signs-30-million-series-c-at-1-bn-valuation\/\">$30 million Series C in May<\/a>, they are up to over 400 million study sets. That\u2019s double what they had when they signed their Series B in 2018. They operate on a freemium business model and, as of this spring, count 50 million active monthly users. Since they coronavirus outbreak, they&#8217;ve seen <a href=\"https:\/\/www.lmspulse.com\/2020\/top-30-non-lms-edtech-of-2020-so-far\/\">a surge in internet search traffic<\/a>.<\/p>\n<p>Udemy provides a marketplace for teachers to sell their courses to learners and takes a cut of the action. So far, over 295 million students have enrolled in a course created by one of 57,000 registered instructors. Though they just signed a $50 million Series E (with a $2 billion valuation) in February, The Information <a href=\"https:\/\/www.theinformation.com\/articles\/online-education-company-udemy-seeks-funding-at-3-billion-valuation\">reports<\/a> that the company is seeking yet another round at a $3 billion valuation.<\/p>\n<p>Course Hero, also using a freemium model, sees 400 million users every year and says their annual revenue is up to $100 million. Recently, the site has been attracting the support of college professors. Inside Higher Education <a href=\"https:\/\/www.insidehighered.com\/digital-learning\/article\/2020\/02\/19\/course-hero-once-vilified-faculty-courts-professors-its\">reports<\/a> that roughly 30,000 professors \u201chave a presence\u201d on the platform.<\/p>\n<h2>Making Learning Apps Fun \u2026 Or Even Addictive<\/h2>\n<p>Look at a list of the top downloaded education apps during any period over the past five years or so, and you\u2019ll likely find <a href=\"https:\/\/news.elearninginside.com\/duolingos-bid-to-help-dying-languages-flourish-in-a-digital-world\/\">Duolingo<\/a> close to the top. You\u2019ll also probably find ABCMouse, Age of Learning\u2019s signature literacy app, in the top 10.<\/p>\n<p>Duolingo is maybe the most recognizable of any of the companies in this article. It has over 300 million registered users. With plenty of badges, awards, progress reports\u2014and notifications if you drop off with your language studies\u2014many compare Duolingo to mobile games. For The Atlantic\u2019s David Freedman, Duolingo was compelling, full of praise, and addictive. \u201cI became rich in worthless points, and cherished them,\u201d <a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/2018\/12\/language-apps-duolingo\/573919\/\">he writes<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15681\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-150x150.jpg\" alt=\"adventure academy\" width=\"750\" height=\"410\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-300x164.jpg 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-1024x560.jpg 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-768x420.jpg 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-1536x840.jpg 1536w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2020\/07\/AdventureAcademyMainImage-scaled.jpg 2048w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>ABCMouse also seeks to make another not-so-engaging subject fun: literacy. Founded by the creator of Neopets, Doug Dohring, Age of Learning tends to keep its cards close to its chest. They earn revenue by selling app subscriptions. In 2016,\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/05\/03\/age-of-learning-a-quiet-giant-in-education-apps-raised-150m-at-a-1b-valuation-from-iconiq\/\">it told<\/a> TechCrunch that it had roughly 1 million subscribing families.<\/p>\n<p>While ABCMouse is targeted at kids aged two to eight, the company recently made a bold investment. It <a href=\"https:\/\/news.elearninginside.com\/age-of-learning-invested-100-million-in-adventure-academy-a-game-based-learning-mmo\/\">spent over $100 million to develop Adventure Academy<\/a>, an educational massive multiplayer online game for kids in elementary and middle school.<\/p>\n<h2>Guild Education and Talent Development<\/h2>\n<p>In a way, Guild Education is an outlier among American edtech unicorns. It partners with companies to provide upskilling and reskilling education programs for their employees. They\u2019ve partnered with massive American corporations like Walmart, Lowes, Chipotle, Disney, and more\u2014many of which have longstanding agreements to supplement their employees\u2019 education.<\/p>\n<p>Their latest funding round ($157 million Series D) came in November 2019. Speaking with EdSurge at the time, CEO Rachel Carlson said that they company had yet to turn an annual profit but they had profitable months. Their revenue is generated primarily from universities who, as Tony Wan <a href=\"https:\/\/www.edsurge.com\/news\/2019-11-13-a-157m-fundraise-for-guild-education-births-edtech-s-newest-unicorn\">writes<\/a>, view them as \u201cessentially a student recruitment service.\u201d<\/p>\n<p>While many used to wonder how and when edtech startups would find a footing, that moment has come. With the American edtech unicorn heard doubling in size in 2020 alone, and the pandemic forcing learning at all levels online, the sector is enjoying significant tailwinds.<\/p>\n<p><em>Featured Image: Meritt Thomas, Unsplash.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s in a unicorn? When Cowboy Ventures founder Aileen Lee coined the term in 2013, the world had only 39 startups valued at $1 billion or more. Today, CB Insights counts 465. Back in 2018, Quartz\u2019s Alison Griswold described them as a \u201csizable herd.\u201d Though the status may be diluted, startups that grow a horn [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-15664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-editors-picks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Edtech Unicorns Have Surged in 2020. What Do They Tell Us About the Sector? - eLearningInside News<\/title>\n<meta name=\"description\" content=\"Despite initial VC hesitation, numerous American edtech unicorns have come forth in 2020, many during the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.elearninginside.com\/american-edtech-unicorns-have-surged-in-2020-what-do-they-tell-us-about-the-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Edtech Unicorns Have Surged in 2020. 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