{"id":4158,"date":"2017-12-15T06:00:49","date_gmt":"2017-12-15T11:00:49","guid":{"rendered":"https:\/\/news.elearninginside.com\/?p=4158"},"modified":"2017-12-14T18:05:28","modified_gmt":"2017-12-14T23:05:28","slug":"find-right-voice-elearning-program","status":"publish","type":"post","link":"https:\/\/news.elearninginside.com\/find-right-voice-elearning-program\/","title":{"rendered":"How to Find the Right Voice for Your eLearning Program"},"content":{"rendered":"<p>For anyone who develops anything in the way of eLearning, there are several unexpected challenges to be faced. If you expect to have some kind of voice over, one of these challenges is finding the right voice to read your script.<\/p>\n<p>To some, this might seem like a no brainer. To others, it might require a lot of thought. But regardless, it is incredibly important.<\/p>\n<p>\u201cIf you are an eLearning company or even a university putting a course online, you want someone who best represents you, but also engages with that demographic in a way that means the most to them,\u201d said Stephanie Ciccarelli, co-founder of Voices.com. \u201cWhat we\u2019ve found is that people like to hear from people who are like them. This is true in commercials\u2014people want to buy a product from someone they trust.\u201d<\/p>\n<p>Voices.com is an online marketplace for voice actors. Whether you\u2019re part of a talent agency or freelance, people can create a profile and upload examples of their work. Companies looking for a voice actor, meanwhile, can post their jobs and allow people to apply reading a sample of their script. \u201cThat way, you\u2019re comparing apples to apples,\u201d Ciccarelli said.<\/p>\n<p>\u201cThe talent also has to sound like they\u2019re engaged with the material themselves. If they can\u2019t read it in a way in which it sounds like they understand it or are happy to be reading it, that will be an immediate disconnect for the audience. In any voice acting gig, you\u2019re playing a role. With eLearning, that might be a teacher or instructor. It also might be a friend or a guide, someone who is walking along side that person. Depending on who that audience or what the application is, that role will change.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4168 aligncenter\" src=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-300x200.jpg\" alt=\"voice\" width=\"506\" height=\"337\" srcset=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-300x200.jpg 300w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-768x512.jpg 768w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-1024x683.jpg 1024w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-223x148.jpg 223w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave-360x241.jpg 360w, https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/audio-studio-voice-recording-sound-wave.jpg 1800w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/p>\n<h1>Enter the Approachable Expert<\/h1>\n<p>Voices.com recently released a new <a href=\"https:\/\/www.voices.com\/company\/reports\/marketing-voice-over-trends-2018\">trends report<\/a> in which they found that the most popular role across industries was what they dubbed \u201cThe Approachable Expert.\u201d \u201cPeople want to hear from someone who is almost like their friend, or a peer,\u201d Ciccarelli said. \u201cThe approachable expert is someone you trust, but you don\u2019t believe they\u2019re trying to sell you something. They\u2019re authoritative, but they\u2019re not forcing you into a sale.\u201d<\/p>\n<p>Finding the right approachable expert for eLearning, however, especially content intended to appeal to various and diverse kinds of learners, can be exceedingly difficult. \u201cA lot of voice work being done is focused towards millennials and gen x-ers. Whoever your audience is, you want them to relate. When you have a broad audience, you have to find that common ground,\u201d Ciccarelli said.<\/p>\n<h1>&#8220;The Voice is a vehicle for the word.&#8221;<\/h1>\n<p>But trends aside, individual companies need to exercise vision when it comes to choosing the right voice. \u00a0\u201cBasically, what you need to ask is \u2018What is your end goal? What do you want people to do with the information? And what voice best provides that?\u2019 The voice is a mechanism; it\u2019s a vehicle for the word. Scripting does matter quite a bit. We also know that any voice over that reinforces the imagery on the screen is more effective. \u00a0If you can have a voice reiterate what people are seeing on the screen at the same time, people will retain that more. \u201c<\/p>\n<p>Voices.com has begun to be increasingly effective on an international scale. During a time when eLearning is taking off all over the world, learners will want to hear someone not only speaking the same language, but the dame dialect as well. \u201cWe have actors on the site from all over the world. We are able to offer services in over 100 different languages and certainly more dialects. The talent range in age from small children to those who are advanced in years. We have customers in 139 countries around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For anyone who develops anything in the way of eLearning, there are several unexpected challenges to be faced. If you expect to have some kind of voice over, one of these challenges is finding the right voice to read your script.<\/p>\n","protected":false},"author":11,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find the Right Voice for Your eLearning Program - eLearningInside News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.elearninginside.com\/find-right-voice-elearning-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find the Right Voice for Your eLearning Program - eLearningInside News\" \/>\n<meta property=\"og:description\" content=\"For anyone who develops anything in the way of eLearning, there are several unexpected challenges to be faced. If you expect to have some kind of voice over, one of these challenges is finding the right voice to read your script.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.elearninginside.com\/find-right-voice-elearning-program\/\" \/>\n<meta property=\"og:site_name\" content=\"eLearningInside News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elearninginside\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-15T11:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.elearninginside.com\/wp-content\/uploads\/2017\/12\/dampening-acoustical-foam-on-recording-studio-wall.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2010\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henry Kronk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@henry_kronk\" \/>\n<meta name=\"twitter:site\" content=\"@elearninginside\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Kronk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/\"},\"author\":{\"name\":\"Henry Kronk\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/#\\\/schema\\\/person\\\/1e85c04cd7c6505413ccb5e4cc7a72f7\"},\"headline\":\"How to Find the Right Voice for Your eLearning Program\",\"datePublished\":\"2017-12-15T11:00:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/\"},\"wordCount\":649,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.elearninginside.com\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/dampening-acoustical-foam-on-recording-studio-wall.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/#respond\"]}],\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/\",\"url\":\"https:\\\/\\\/news.elearninginside.com\\\/find-right-voice-elearning-program\\\/\",\"name\":\"How to Find the Right Voice for Your eLearning Program - 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